LATHA MATHAVAN ARTS & SCIENCE COLLEGE
(Run by Karuppiah Pillai Theivanai Ammal Educational Trust)
ISO 9001 : 2015 Certified Institutions
(Govt. of Tamil Nadu Approved & MKU Affiliated)
Bachelor of Business Administration (BBA)
3 Years / 6 Semesters
Passed 10+2 / HSC Examination in any stream from a recognized board.
Comprehensive degree course in Bachelor of Business Administration (BBA) affiliated to Madurai Kamaraj University.
Course Curriculum & Semester Syllabus
Semester 1
- • UVKJL11 VANIKAKADITHANKAL
- • UCELE11 ENGLISH – I
- • UPCLP11 ADD ON COURSE
- • ABAJC11 PRINCIPLES OF MANAGEMENT
- • ABAJC12 FUNDAMENTALS OF ACCOUNTING
- • ABAJA11 BUSINESS ECONOMICS
- • UVEJV11 VALUE EDUCATION
Semester 2
- • UVKJL21 ALUVALAKAMELANMAI
- • UCELE21 ENGLISH – II
- • UPCLP11 ADD ON COURSE
- • ABAJC21 BUSINESS ENVIRONMENT
- • ABAJC22 COST ACCOUNTING
- • ABAJA21 MONEY AND BANKING
- • UESJV21 ENVIROMENTAL SCIENCE
Semester 3
- • ABAJC31 COMPANY LAW
- • ABAJC32 INFORMATION MANAGEMENT
- • ABAJC33 COMPUTER APPLICATION IN BUSINESS
- • ABAJC34 ORGANIZATIONAL BEHAVIOUR]
- • ABAJA31 BUSINESS MATHEMATICS
- • ABAJS31 PRESENTATION SKILLS
- • ABAJS32 PERSONALITY DEVELOPMENT
Semester 4
- • ABAJC41 INDUSTRIAL LAW
- • ABAJC42 MARKETING MANAGEMENT
- • ABAJC43 MANAGEMENT ACCOUNTING
- • ABAJC44 HUMAN RESOURCE MANAGEMENT
- • ABAJA41 BUSINESS STATISTICS
- • ABAJS41 INTERVIEW SKILLS
- • ABAJS42 SALESMANSHIP
- • EA EXTENSION ACTIVITIES
Semester 5
- • ABAJC51 OPERATIONS MANAGEMENT
- • ABAJC52 ADVERTISING MANAGEMENT
- • ABAJC53 FINANCIAL MANAGEMENT
- • ABAJC54 ENTREPRENEURSHIP DEVELOPMENT
- • ABAJS51 LEADERSHIP AND COMMUNICATION SKILLS
- • ABAJA51 RESEARCH METHODOLOGY
- • NME NON MAJOR ELECTIVE
Semester 6
- • ABAJC61 RETAIL MANAGEMENT
- • ABAJC62 SERVICES MARKETING
- • ABAJC63 TOTAL QUALITY MANAGEMENT
- • ABAJC64 STRATEGIC MANAGEMENT
- • ABAJC6R FIELD STUDY REPORT
- • ABAJS61 EMPLOYABILITY SKILLS
- • NME NON MAJOR ELECTIVE
Eligibility & Admission Requirements
Passed 10+2 / HSC Examination in any stream from a recognized board.
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